ASHEVILLE, NC, Feb 24, 2022 /PRNewswire/ — At present, Quility Insurance coverage, a digital platform providing monetary options by an internet software or assist from a licensed insurance coverage agent, launched Quigley, the model’s new stay porcupine mascot who embodies the corporate mission of constructing life insurance coverage much less “prickly. “
Quigley, an lovely, 15-inch porcupine, has been making ready for his main position in Quility’s upcoming nationwide model marketing campaign (obtainable right here) as life insurance coverage has crept towards the forefront of shopper consciousness on account of the pandemic. Nonetheless, solely barely greater than half (55%) of shoppers have talked with a liked one about life insurance coverage insurance policies because the onset of the pandemic, in line with the newest ValuePenguin survey.
“Quigley goes to assist Quility attain shoppers on a nationwide scale and shatter misconceptions about life insurance coverage in a manner that business has by no means seen,” stated Joe Dendy, Quility Insurance coverage Chief Advertising Officer. “He is a fun-loving character who serves as a strong metaphor for turning an in any other case ‘prickly’ dialog into one thing that buyers can take pleasure in.”
The very fact stays that many shoppers are uncertain the right way to start the life insurance coverage shopping for course of, one thing Quigley hopes to alter when his collection of 30-second tv spots air on cable and streaming companies starting on February 24. Outfitted in his signature collar and teal blue tie, Quigley goals to make the life insurance coverage shopping for course of easier and extra gratifying than most shoppers anticipate by Quility’s 100% digital expertise, with no medical exams and on-the-spot determination in minutes.
Quigley will assist educate shoppers concerning the worth of defending their family members by an reasonably priced and customised life insurance coverage coverage. Backed by hundreds of licensed insurance coverage brokers nationwide and entry to greater than 80 insurance coverage carriers, Quility gives purchasers with handy entry to skilled recommendation and assist, both on-line or with an agent.
For extra details about Quigley and Quility’s insurance coverage insurance policies, go to www.quility.com/about-quigley or www.quility.com. Commercials that includes Quigley can be discovered on the corporate’s YouTube channel.
About Quility Insurance coverage
Quility makes use of progressive and proprietary expertise to modernize the method of qualifying for and buying life insurance coverage. The Quility digital platform presents purchasers the choice to use for all times insurance coverage on-line by a ten-minute software with the assist of a licensed insurance coverage agent. To study extra, go to quility.com.
SOURCE Quility Insurance coverage