Your trusted Life Insurer, Union Assurance PLC, has been ranked among the many prime three most liked Life Insurance coverage manufacturers in Sri Lanka. This recognition was from the enterprise journal LMD in affiliation with the world’s main model valuation consultancy Model Finance. The itemizing is famend for its credibility and impartiality within the strategy of choice and analysis of manufacturers.
Chief Advertising Officer of Union Assurance, Mahen Gunarathna said that he’s actually proud and delighted that the Firm has been acknowledged as a most liked Life Insurance coverage model within the nation. “Our model ethos is constructed round our reference to prospects, and we’ve all the time developed in keeping with buyer expectations. He famous that innovation and digitization are driving the corporate’s customer-centricity. He added, “The seamless digital expertise, which presents a lot ease and comfort, has been essential to Union Assurance being acknowledged as a most liked model.”
In accordance with Mr. Gunarathna, the true worth of a model is predicated on the way it makes prospects really feel. “What actually issues is the expertise supplied and the way it engages with their lives,” he said. He careworn that model loyalty arises from fulfilling a buyer’s wants at an emotional degree, and this has been a key issue driving their success. “Our model promise, in spite of everything, revolves round providing policyholders extra fulfilling lives whereas empowering the Sri Lankan dream,” he added.
The corporate’s customer-centric strategy and repair excellence have been taken to new heights by way of the corporate’s modern digital technique. The Clicklife App is likely one of the Firm’s digital initiatives to carry life insurance coverage nearer to the patron. It’s the first complete app to enter the market, and it has revolutionized Life Insurance coverage servicing in Sri Lanka, boosting buyer engagement by enabling them to conveniently handle their insurance coverage from any location. The Clicklife App facilitated the acquisition of insurance coverage merchandise, and digitized coverage servicing and claims interactions whereas offering a holistic well being and way of life ecosystem. By way of the App, the Firm initiates health challenges and rewards its prospects, whereas the Life-style Bonus promotion presents new policyholders the possibility to win an array of enticing way of life rewards yearly. Thus the product, service, and incentives are all included in a whole bundle, enhancing its enchantment as a much-loved model.
Union Assurance has additionally launched best-in-class options to complement and defend the lives of Sri Lankans. This was evident when the Firm launched Well being 360 – a breakthrough medical health insurance answer – at a time when individuals have been more and more targeted on well being and well-being as a result of pandemic.
Union Assurance is part of the John Keells Group, considered one of Sri Lanka’s largest listed conglomerates. It’s among the many most awarded insurance coverage firms in Sri Lanka, finishing over three a long time of success with a market capitalization of Rs. 17.3 Bn, a Life Fund of Rs. 49.8 Bn and a Capital Adequacy Ratio (CAR) of 228% as of December 2021. Set to empower the Sri Lankan Dream, Union Assurance presents Life Insurance coverage options that cowl training, well being, funding, safety, and retirement wants of Sri Lankans. With an Islandwide department community and over 3,000-strong workforce, Union Assurance continues to spend money on individuals, merchandise, and processes with a customer-centric focus to be attentive to rising adjustments within the Life Insurance coverage trade.
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